I wrote here only once, when I launched Laguillot. Today feels like the moment to return, not because I forgot, but because I wanted to come back only when it felt honest, when there was something worth sharing, worth pausing for.
This journal has always been a small intention of mine: a quiet corner where I can reflect on the brand, the craft, and the world that inspires each piece I design.
And even if the entries come slowly, this space remains one of my favourite ways to reconnect with why Laguillot exists in the first place.
Today feels like the right moment to come back, because it marks the beginning of something new.
FW25. This collection was born out of movement, not just in the clothes, but in my life.
I worked faster than I wanted to. Out of necessity, out of deadlines, out of the reality of juggling freelance work, bills, fabrics, ads, and all the hidden costs that come with building a dream on your own.
And even though everything felt rushed, somehow it still came together.
But I don’t want to create like this again. I want time, real time, to let ideas breathe, settle, and grow without the pressure of survival sitting next to me.
Still, despite the fear, despite the exhaustion, despite the constant calculation of “can I afford this?”, there is something incomparable about creating what your heart insists on making. Something that makes all the uncertainty feel… worth it.
FW25 is not just a collection. It’s a reminder that creating, even in imperfect moments, still matters.
With love,
Claudia
